ISSA/ILO World Congress
INTERNATIONAL MEDIA FESTIVAL FOR PREVENTION
Film and multimedia productions from nine different countries received awards.
A Special Media
Session opened the Congress with the theme 'Media can...' showing how media can
contribute to a prevention culture by raising awareness. Media can also educate, train, influence and entertain using
drama, animation and humour.
The Media Festival was held in a room transformed into a cinema
with a neon 'Cinema' sign hanging above the entrance and the sweet smell of popcorn
wafting through the foyer to entice delegates to sample not only the popcorn
but also the films. It worked well! Most sessions were full and members of the audience were delighted to receive their bag of popcorn on their way
into the cinema.
There was a
record number of entries in 2014 with over 290 media
productions from 33 countries including 220 films. The Jury was impressed with the
quality, the many innovative and imaginative productions, and the high standard
of the entries. In particular, the increasing use of short
films and animation, TV spots and social media, and the use of strong emotion
in the storytelling.
Emotion was a
feature of one of the winning entries from Brazil. Vale, a global mining company
employing 136,000 workers across five continents, produced three films under
the campaign banner 'The Day of Reflection' devised to create awareness for
managers and employees to reflect on the value for life across all Vale’s
business units. 'How would
you feel if a loved one did not come home?', a black and white film with a beautiful rhythm and a powerful impact, impressed
the Jury with its deep emotion and montage of real people telling their own
stories in their own words. In complete
contrast, to illustrate both the diversity and the influence of culture and
national identity on safety films, the Social Security Organisation (SOC SO) in
Malaysia received an award for their film 'Imagine',a light comedy that
showed the importance of keeping vehicles maintained. The story was told
in a humorous way with an engaging dialogue between the car mechanic and the
customer, and the jury recognised that safe maintenance was important in all
fields of OSH.
but profound film featured Father Christmas and won an award for the DGUV in
Germany for 'Der Weihnachtsmann (Santa Claus)'. Santa did his work in the
traditional way distributing gifts throughout the world but he was not happy. In
an interview he expresses his dissatisfaction with the monotony of his job, and
explains that he wants some variety in his work. The jury was attracted by
the use of the familiar, old character of Father Christmas addressing a modern
phenomena - stress, monotony, burnout and dissatisfaction - and commended the
film for its humour and high production values.
Other winners included 'What
comes first', a combined
venture between the LHS
Foundation and Saipem in Italy and the London-based production company Pukka
Films. Drama of a
different kind was seen in a short TV spot from Denmark. 'Video greeting' which featured a young
employee starting work in a restaurant kitchen and making a 'video selfie' for
her mother when she suffered a serious accident.More drama from Singapore where the Workplace Safety and Health Council
(WSHC) won an award for their film 'This
could be you'.
Three awards were
made in the Multimedia category to the Federal
Coordination Commission for Occupational Safety FCOS in Switzerland for their FCOS or EKAS Box. A second award was made to the Engagement Game by TNO in The Netherlands and a third award went to the Working
Environment Guide of the Norwegian Labour Inspection Authority.
Media Festival on the internet