The International Media Festival for Prevention at
the World Congress for Safety and Health at Work in Singapore attracted 235 film entries from 38 countries. Nine entries - six films and three multimedia
products - were selected for awards by international juries of media and
A Special Media Session opened the WorldCongress with the theme'Media can...' showing how media can contribute to a prevention culture by
raising awareness. Media can also educate, influence, train and entertain using
drama, animation and humour.
Media Festival was held in a room transformed into a cinema with a neon
'Cinema' sign hanging above the entrance and the sweet smell of popcorn and other delights wafting
through the foyer to entice delegates to sample not only the popcorn but also
the films. It worked well! Most sessions were full and members of the audience
were delighted to receive their bag of popcorn on their way into the
countries of origin were as diverse as the varied approaches of the producers. Today, films were much shorter than at the first Media Festival in 1990 when most OSH films were at least 20
minutes long. Now many films are no more than 60 seconds, and there is much greater use of emotion, and the impact of accidents not only on workers
but also on their family, friends and work colleagues. Emotion had taken over
from the traditional didactic training film.
“Let’s live safely” (Singapore) used traditional and well-established forms of communication - music and song. Inspired
by a song competition organised by the Workplace Safety and Health Council of
Singapore, singer-songwriter Boon Hui Lu, with “Safety, Your Word Your Life” scooped another award at
the Media Festival with her vocal message about keeping your
word on safety and walking the talk.
“The asthma of Antoine
the baker”(France) used humour and direct communication to address the youngest employees and
trainees. Antoine, a young baker, discovered the risks linked to his job and the
significance of flour dust as a hazard in the baking industry. The jury was attracted by the engaging and humorous way that the subject was treated, and the performance of Antoine.
“OSH Master Chef” (Hong Kong) showed that the kitchen may be overflowing with tasty food but
it was also filled with hazards such as sharp knives, hot stoves and spillages
which can cause accidents. In making their award to the film, the jury
enjoyed the humour in the relationship between the Master Chef and his
apprentice Billy; and the clarity and simplicity of the messages.
used powerful emotion and the producer’s skill in presenting a serious message
in a very short time without dialogue. Inspired by a true event, the film showed
that accidents in the workplace hurt not only yourself but also the people
around you, in particular your family. The background music set the tone and
the images told the story. The commercial was part of a year-long campaign in
2016 to spread the safety message in Singapore in support of ‘Vision Zero’.
Awards were also made to three films:
"#safe4life project"(Canada) where the jury recognised the value of film in the new and emerging world
of the video blog and appreciated Canadian 'vlogger' Michael Rizzi's unique
style in communicating potential safety hazards to young workers.
“The Heat is On”(United Arab Emirates) captured the importance of heat stress in many parts of the world,
especially in the Gulf States, where workers in the oil, gas and
construction sectors come from far and distant parts of the world, with their
own language, culture and understanding of risk. Working outside under the sun
exposes them to heat stress with temperatures reaching 45°C for many days. In
making a Special Award to the film the jury applauded the effective use of animation and its ability to convey an
important message without dialogue.
Not only were films rewarded in Singapore but three multimedia products received awards too. A games app “Rette Murphy” (”Save Murphy”) convinced the jury.
and Health with George and Hazel from the Workplace Safety and Health Council, Singapore was an e-learning animation following the daily work lives
of George and Hazel and teaching users the basics of workplace safety and
– om livet med jobbet (The Balance Guide – life with work) from Prevent in Sweden was also an award winner presenting a guide to finding the
right work-life balance designed to help the target group to reflect on their
own situation and identify what works for them.
Media Festival on the internet